ESPN mulls launching channel on DTH.
ESPN Star Sports is evaluating launching ESPN Classic - an exclusive channel from ESPN's DTH stable in Europe and US. It will be offered on Indian DTH platforms like the yet-to-be launched Tata-Sly and the existing player Dish TV. The sports broadcasting giant is also evaluating a channel on cricket.
ESPN Classic was launched in Europe in 2002, and is available on BSlyB in the UK and Sly Italia in Italy.
Elaborating on the DTH launch plans for India, ESPN Software India managing director RC Venkateish said, “DTH will be a new opportunity and we will look at exploiting it. However, we cannot comment on specific plans." ESPN India, which is being managed from Hong Kong, is understood to be evaluating the best options for DTH launch in India, sources said.
ESPN Classic is typically customised for various markets. In the US, for instance, it shows sports classics on basketball, American football and Rugby. In Europe, its programmes are mostly on soccer.
ESPN is studying the Indian market for the content that will be shown on ESPN Classic in the country.
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