TV4U is rolling out the ActionNow! channel in the Netherlands on satellite, cable and IPTV, featuring movies from the action, thriller, martial arts and science fiction genres.

About half of the schedule will be action films, with 20 percent of the grid focused on thrillers, 20 percent on science fiction and 10 percent on the martial arts. At launch, the lineup included Stranger in the House, Judge Dredd and The End of Days.

The channel broadcasts from 7 p.m. to 3 a.m. daily and is available to viewers in the Netherlands on satellite, cable and IPTV. The films will be subtitled in Dutch and will air commercial free.

The channel is the first offering from content provider TV4U, which is looking to roll out further digital channels in Europe in 2007. The venture is headed up by general manager Stephan Königfeld, previously the head of programming for digital film channels at DF1 and MD of PrimaTV.