Arena says that the low pricepoints for its proposed TV package based around the German Bundesliga have generated a response greater than expected. Last December Arena secured the live broadcast rights to the Germany's top tier of football for the next three seasons at the expense of the established pay-TV operator Premiere. The company hopes to have equalled Premiere’s 3.5 million subscriber total by the end of the third season, though it has not said how many subscribers it has so far attracted to its service, which is yet to make its debut. Arena has secured satellite capacity with Astra and will also distribute its package over the Hessen and North Rhine Westphalia cable networks owned by parent company Unity Media. It still needs to reach agreement with the two other large operators Kabel Baden-Wurttemberg and Kabel Deutschland.