SES ASTRA announced the international launch of its new interactive mobile phone service Blucom at NAB in Las Vegas.

The tool for enhanced and interactive television will be offered to broadcasters across Europe, Middle East and Africa and is based on Bluetooth technology. It enables the wireless transfer of broadcast data from the Internet or a Bluetooth-enabled TV receiver to the mobile phone, using text messages as a return path. Blucom has been developed by SES ASTRA`s German subsidiary ASTRA Platform Services (APS) and is already used by several German TV operators.