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  1. #1
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    Default Sky gains 3 Premier League packages; 3 up for grabs

    Sky has secured three of the six available packages for live television rights to the FA Premier League. The remaining three will now go to a second round with the confidential bids reportedly neck and neck. Sky will be hoping that it is able to secure a further two packages to bring its holding up to the maximum of five allowed by any one broadcaster under a ruling by the European Commission. The deal will give Sky access to 69 matches per season for three years from the 2007-8 season. It has not been confirmed which packages have been secured by Sky or their transmission times. Other bidders known to be in contention are Setanta Sports, Channel 4 and Channel 5. NTL-Telewest has also placed sizeable bids.
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  2. #2
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    Sky nets half of live football rights packages

    The Premier League has awarded three of its six live TV rights packages to BSkyB, and will hold a second round of bidding for the remaining three bundles of matches.
    The deal gives BSkyB 69 live matches per season for three years from 2007-08, with the league having created six packages of 23 games each.

    "Following the submission of bids by interested parties, the FA Premier League is in a position to announce that it has awarded three out of the six packages to live rights to BSkyB. We will be proceeding to a second round of bidding for the remaining three packages in due course," said a spokesman for the league.

    "There will be no further comment on this from the Premier League until the conclusion of the second round of bidding. Bidders are also bound by similar confidentiality."

    The league would not confirm which three of the six packages BSkyB has won.

    BSkyB will almost certainly try to gain two more packages - the maximum it is legally allowed to win - in the second round of bidding. The closing dates for the new round of bids is expected to be at the end of next week or the beginning of the week after.

    Live Premiership coverage is crucial to the company's success - the satellite broadcaster has built its reputation and subscriber base on the football rights it has owned since 1992.

    But its failure to win five out of the six packages on offer at the first attempt has hit the company's share price, which fell by 2.64% to 516.50p immediately after the Premier League's announcement at around 10.20am.

    Sir Richard Branson's NTL is also understood to have lodged sizeable bids for at least half of the live rights packages.

    Irish broadcaster Setanta, Channel 4 and Channel Five are hoping to get their hands on at least one packag, while Disney-owned ESPN, BT and France Telecom have also registered an interest.

    The last Premier League media rights deal, in 2003, raised Ł1.6bn - taking overseas rights, highlights and mobile contracts into account. The high level of competition for the new rights is expected to net the Premier League more than Ł2bn.
    Salut Prieteni!


 

 

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