Modern Times Group announced that Viasat Broadcasting has signed an agreement with Kentaro AG to secure the exclusive broadcasting rights to all of the senior and youth Swedish national football teams' home fixtures up until the end of 2010.

For the first time, Viasat has also acquired the exclusive rights to broadcast the Swedish national home fixtures over the internet, including live video streaming. Viasat has also acquired the joint internet broadcasting rights to show up to the minute highlights from all Swedish Premier League, First Division and Swedish Cup games, as well as the Swedish national women's team's home fixtures.