MUMBAI: Pehla, the DTH platform in the Gulf targeting viewers from the subcontinent has announced the launch of Sahara One TV into its "family".

The channel will be available to all subscribers at no additional cost, an official release says.

Commenting on the addition of Sahara One to the platform, Vinod D'Mello, executive vice-president, network development & marketing, Arab Digital Distribution said, "The addition of Sahara One TV on the Pehla platform promises to bring even more high-quality entertainment that will enhance the TV experience of the whole family. Indians in the region have always believed Pehla to be synonymous with the best in Asian entertainment and now with Sahara One TV, we re-affirm that belief."