Premiere will continue to broadcast Formula One motor racing until at least the end of 2007, following a new agreement with the Formula One Management Group and Formula One supreme Bernie Ecclestone. Stung by the loss of Bundesliga rights to Unity Media, Premier’s head of sports and new business Carsten Schmidt described the Formula One rights as being among the most important in pay-TV. “This new contract gives our subscribers the guarantee that they can continue to enjoy all F1 racing weekends fully live for the 2007 season from the 1st free practice session on Fridays through the podium ceremony on Sundays,” he said. Premiere’s commercial free coverage allows viewers to follow each race on several channels in parallel. Viewers can switch between the race, cockpit and race statistics as well as highlights and interactive channels.