Extreme Sports is to launch a new dedicated feed for the French market on April 14 2006. The move will be supported by an on-air campaign and an update of the French version of its website. Managing director Phil Jones told Broadband TV News the French version followed the successful launch of a Polish version earlier this year. “There are advantages in being able to do more local marketing and PR that can concentrate on the best content. While surfing is not a popular pastime in Poland, there is interest in skateboarding and snowboarding”. Extreme has commissioned a new series of its flagship show GenEx from local production company Watch Us that will look at the French extreme sports scene.
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