after reading this story u have to say money talks thats really all it matters as the viewership has gone up since encrption . its just digusting where u will have to pay for everthing soon very sad hopefully we can lunnch a protest not that will do any good .....
any feed back be good

laters very dissapointed
heres the story :

Sahara One has new look, may be a pay channel


MUMBAI: Sahara One, the general entertainment channel from the Sahara group, is likely to become a pay channel in the next 6-12 months. Speaking to ET, Purnendu Bose, chief operating officer, Sahara One, said, “We’re exploring various options and haven’t yet decided whether to go with any particular bouquet or go paid by ourselves and other Sahara entertainment channels.”

Mr Bose added that pricing has not been determined and Sahara One will wait till the air around CAS clears. Sahara One is currently fourth in the general entertainment sweepstakes, behind STAR Plus, Zee TV and Sony.

The cricket telecast of the England-India series has significantly boosted viewership, said Mr Bose. “The weekly gross rating points (GRPs) have almost doubled, from 65 before the cricket series to 119 last week,” he said.

Sahara One hasn’t ruled out bidding for cricket in the future, as it could lead to further interactivity with viewers. The channel will not increase its advertising card rates anytime in the near future, since revenues have increased by 400% in the second half of this fiscal, compared to the first half, according to Mr Bose.

The channel is in the process of launching a new brand identity, with a new logo designed by Yellow Frog, a subsidiary of Percept H. The Sahara group has also roped in Singapore-based Bruce Dunlop Associates to give a new on-air look to Sahara One as well as Filmy, the group’s film channel.

Sahara One also will change its positioning from a general entertainment channel to a more woman-oriented entertainment channel. This move will reflect in the communication, as well as the content of the channel.

To start off a change in programming, Sahara One has launched an interactive cricket contest exclusively targeted at women called ‘Naya Rang Cricketer Ke Sang’.

Mr Bose said, “We’re launching four new shows in the next couple of months as part of the new programming change.” Of these, two shows will be soaps, while one is an interactive reality show titled Mission Ek Crore.