Welcome to the RDI-Board Community.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed.

Donate Now Goal amount for this month: 100 EUR, Received: 16 EUR (16%)
Donate to support this site...

Results 1 to 3 of 3
  1. #1
    Junior Member Friend
    RDI - Board Default Avatar

    Join Date
    May 2005
    India (North East)
    Posts Thanks / Likes

    Default Sahara One and DD to telecast Ind-Eng matches

    Sahara One Television will broadcast the India-England international cricket series starting 1 March, and consisting of 3 Tests and 7 ODIs. As already announced, Doordarshan is the terrestrial broadcaster while the England territory rights remain with Sky Sports.

    Nimbus Communications, the BCCI's global media rights partner for Indian cricket till March 2010, today signed a landmark deal with Sahara One Media And Entertainment Limited's satellite & cable channel in India, Sahara One Television, to broadcast the series.

    In addition to the live telecast, Nimbus will be producing wrap around programming pre/post match and during breaks. Nimbus Sport, the BCCI's appointed producer, will supply the world feed (live coverage) to Sahara One.

    As is the case with DD, Nimbus will be exclusively marketing commercial airtime during the series on Sahara One. The ad sales arrangement between Nimbus and Sahara involves an upside sharing beyond specified revenue thresholds.

    Shailendra Singh, head of Sahara One Media And Entertainment Limited, said, "We are delighted to partner with Nimbus and Indian cricket in this new strategic initiative to take Indian cricket to the next level. Sahara India Pariwar has deep commitment to cricket and we are sure that our massive reach in cable homes will ensure that this exciting series achieves record-breaking ratings."

    Singh told that Sahara would definitely set in motion the drive towards pay after acquiring the rights. "We are working on several things. It is a good combination. We are a general entertainment channel and Nimbus understands cricket. Nimbus will handle the ad sales and we will do a minor portion of it. As a general entertainment channel, we have more connectivity than a sports channel," he said.

    For the present though, given that Sahara One is free-to-air, it also ensures that there are no cable black outs of the channel as becomes the case often with sports channels trying to extract pay TV revenues.

    Commenting on the deal, Akash Khurana, MD & CEO, Nimbus, said "Our choice of the Sahara One platform was dictated by the fact that the channel has near 100 per cent distribution in cable homes compared to sports channels that barely reach 50 per cent of cable homes; and by the amazing commitment and vision for cricket of the Sahara India Pariwar."

    In addition to Sahara One's live broadcast and wrap-around programming, the Sahara One Network shall produce unilaterals that shall be aired exclusively on Sahara FILMY and Sahara News, focusing on the glamour events and behind-the-scenes action respectively around this series.

  2. #2
    Junior Member Friend
    Join Date
    Feb 2006
    Punjab (INDIA)
    Posts Thanks / Likes



  3. #3
    Junior Member Teacher
    RDI - Board Default Avatar

    Join Date
    Feb 2006
    Posts Thanks / Likes

    Default thanks

    thanks nice information sahara is sahara



Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. sahara one, sahara filmy card
    By xfiles_04 in forum RDI - English
    Replies: 1
    Last Post: 15th November 2006, 22:51
  2. Replies: 1
    Last Post: 10th November 2006, 16:04
  3. Replies: 6
    Last Post: 30th September 2006, 07:27
  4. MISS UNIVERSE ' 06 live telecast?????
    By filipinoadobo in forum RDI - English
    Replies: 1
    Last Post: 6th July 2006, 03:42
  5. Replies: 1
    Last Post: 17th June 2005, 10:48

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Back to Top