The 2006 Winter Olympics in Turin are set to break the audience record for Winter Olympic Games with more than 3 billion people watching the event on television, up 5% from the 2002 Winter Olympics in Salt Lake City. Viewership of the Turin Olympics will increase thanks to the major global TV coverage with 200 countries broadcasting the Games compared to 160 countries where the population could watch the 2002 Salt Lake City Olympics. The African countries that will show the Turin Olympics number 40 against two in 2002. Broadcasters all over the world will dedicate more than 13,000 hours to Olympic coverage. Italian state television RAI will broadcast a total 244 hours from the Olympic Games. In the United States, NBC TV network has planned 416 hours of coverage, which will exceed the hours of broadcasting of the Salt Lake City Olympics held on home soil. For the first time in the history of the Olympics the audience in some 20 countries will be able to watch the Turin Games on the latest generation mobile phones.
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