PREMIERE PLANNING 3 HDTV CHANNELS
German pay-TV platform Premiere is planning a three-channel high definition package to launch in November next year. Premiere is proposing to use MPEG-4 for the transmissions that will cover sports, movies and documentaries. CEO Georg Kofler said the talking was over and it was now time to make HDTV real in Germany: "Our viewers have a huge appetite for technology, and we are targeting an initial 300,000-500,000 homes with higher than usual income, and keen on new technology."
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