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Thread: Alphabet

  1. #1
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    Default Alphabet

    Let it never be said that Google is boring. Co-founder Larry Page today announced the creation of "Alphabet," a new corporation that will comprise Google and other previously Google-held properties to better allow them to act and grow independently. The change was announced across Google's collection of blog sites, as well as at the new (and cleverly domained) site abc.xyz.
    Page will serve as CEO of Alphabet. Sergey Brin, who co-founded Google with Page in 1998, will serve as president.
    Shares of Google stock were up more than $30 a share in early after-hours trading.
    So why make this huge business change? Page states:
    We've long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant. Our company is operating well today, but we think we can make it cleaner and more accountable.
    Alphabet will consist of a number of companies, of which Google will be the largest. Page says:
    Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG."
    So why call the new company Alphabet? Again, Page says:
    We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products--the whole point is that Alphabet companies should have independence and develop their own brands.
    Some of the other companies that will be under the new Alphabet umbrella include its health businesses like Life Sciences and Calico, along with its X lab efforts. Each of these businesses will have its own CEO, which will receive guidance from Page and Brin.


    The new Alphabet company has already launched its own website, but it's a pretty bare bones affair at the moment.
    Nu-mi plac oamenii, sunt fiinte rele si fara caracter.

  2. #2
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    Google founders Larry Page and Sergey Brin have started a new "collection of companies" called Alphabet -- and it includes Google. That's right, now there's a company bigger than Google. In a letter to investors, Page outlined Alphabet and the changes this new organization will bring, including the appointment of a new Google CEO, Sundar Pichai. Page is now CEO of Alphabet, while Brin is President. Alphabet comprises Google and other companies that have been housed under its primary-colored umbrella, including the X lab (which is building delivery drones), investment arms Ventures and Capital, and health-focused efforts Calico and Life Sciences. "This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead," Page writes.
    Alphabet puts a lot of power in Brin and Page's hands. As Page explains it: "In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We'll also make sure we have a great CEO for each business, and we'll determine their compensation."
    Page and Brin will provide Google's financial information separately from Alphabet's in its Q4 results, Page says. To be clear, Google is now a wholly owned subsidiary under Alphabet. For investors, Alphabet Inc. replaces Google Inc. in the public sector and all Google shares will automatically convert into the same number of Alphabet shares, including all current rights. Current Google Chief Business Officer Omid Kordestani will transition to a new role as Advisor to both Alphabet and Google, according to the new company's SEC filing. YouTube, for its part, remains under Google and retains its own CEO, Susan Wojcicki.
    "I should add that we are not intending for this to be a big consumer brand with related products -- the whole point is that Alphabet companies should have independence and develop their own brands," Page says.
    As for the name, Page adds that language is at the core of Google search. Plus, "it means alpha‑bet (Alpha is investment return above benchmark)." Besides, Alphabet can be a great workout:
    Nu-mi plac oamenii, sunt fiinte rele si fara caracter.

  3. #3
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    Google a anuntat luni o schimbare surpriza, fiindca de acum se va numi Alphabet si va functiona precum un holding format din mai multe divizii cu independenta sporita. De ce a ales Google sa faca o schimbare de proportii? Pentru a-i multumi pe investitorii care de acum vor putea afla mai multe informatii financiare despre diverse proiecte, precum masinile autonome sau baloanele care aduc internetul in zonele izolate. Google are deja multe activitati, iar reorganizarea va ajuta gigantul american sa le separe pe cele promitatoare de cele care in viitor ar merita inchise. Totul va fi mai clar, iar activitatile promitatoare vor putea fi mult mai rapid extinse.

    Google a anuntat o schimbare istorica de structura organizationala si va functiona precum Berkshire Hathaway sau General Electric, avand o unitate centrala de comanda insarcinata cu activitati la nivel corporate si financiare si o serie de divizii de business foarte diferite, cu un grad sporit de independenta.

    Pentru utilizatorul obisnuit, schimbarile nu vor fi mari. Motorul de cautare se va numi tot Google, telefoanele si tabletele se vor numi tot Nexus, iar YouTube ramane Youtube. Doar la bursa actiunile Google vor fi automat convertite in actiuni Alphabet Inc.

    Practic, Alphabet va contine nou-creata divizie Google (din care vor face parte activitatile de baza (Search, Advertising, Maps, YouTube si Android), iar restul activitatilor vor deveni divizii separate (Google Ventures, Google Capital, Google X, Life Sciences si Calico).

    Insa schimbarea va ajuta Google sa functioneze mult mai bine si va ajuta investitorii sa afle cat mai multe informatii financiare despre business-urile Google.

    In afara de activitatile de baza pentru care Google este cunoscuta (cele legate de internet) compania a inceput diverse proiecte speciale, de la masinile care se conduc singure, pana la baloanele ce furnizeaza internet. Ei bine, unii investitori s-au aratat ingrijorati de aceste activitati costisitoare care inca nu au adus profit. Schimbarea va ajuita investitorii sa inteleaga mai bine activitatile Google si sa vada exact rezultatele financiare ale fiecarei divizii.

    Apoi, fiecarui business i se promite o mai mare independenta si finantare, cu conditia sa fie promitator. Creand aceste divizii, Google arata ca vrea in mod serios sa dea o sansa acestor proiecte auxiliare la care insa ii va fi si mai usor sa renunte, daca se vor dovedi prea putin viabile.

    La fel, daca Alphabet va dori sa adauge o noua linie de business ii va fi extrem de usor sa faca asta, avand deja creata structura organizationala.

    Sunt o serie de schimbari si la nivel de conducere, fiindca Sundar Pichai, indianul din Tamil Nadu care lucreaza din 2004 la Google, devine CEO al diviziei Google, dovada ca este extrem de apreciat de catre cei trei mari de la companie: Larry Page, Sergey Brin si Eric Schmidt.


    Care sunt diviziile din holding-ului Alphabet

    Google - ramane de baza si include activitatile care au adus succesul companiei (Search, Advertising, Maps, YouTube si Android),
    Google X - este divizia secreta cu cele mai interesante proiecte, cum ar fi masinile autonome sau livrarea cu drone.
    Nest Labs - divizia care se ocupa de internet of things, casa in care toate device-urile sunt online si comunica intre ele.
    Fiber - a lansat servicii de internet de mare viteza in SUA.
    Google Ventures si Google Capital - fondurile care investesc in diverse business-uri promitatoare.
    Calico - divizie de cercetare care incearca sa gaseasca moduri de a combate imbatranirea si bolile asociate cu aceasta. Numele este o prescurtare de la California Life Company.

    Surse: Reuters, Forbes, TechRadar, BBC
    Nu-mi plac oamenii, sunt fiinte rele si fara caracter.

 

 

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