Opera turns online video into smart TV apps

July 11, 2013 09.02 Europe/London

Opera Software has launched a next generation TV app technology that can transform online video into apps for smart TVs for no cost and in less than a minute.

The technology has already found its first partner in Dailymotion, the world’s second largest video site, which attracts over 112 million unique visitors and 2.5 billion video views each month.

According to Opera, the Opera TV Snap solution allows content owners to re-purpose their online video channels and existing video inventory into ready-to-run HTML5 apps for the Opera TV Store, a smart TV app storefront supported by major television and set-top-box manufacturers.

Opera TV Snap is the fastest way to reach new audiences on the home’s biggest screen, enabling content owners to monetise their existing video catalogues through Opera’s own ad networks and similar partnerships.

Commenting on the launch, Aneesh Rajaram, senior VP for TV & devices, Opera Software, said: “Video has proven to be the most popular app category for smart TV audiences, and it’s no wonder, as larger TV screens can bring viewers up close and personal with their favorite online content.

“Opera TV Snap will help brands and content owners effortlessly reach new audiences, while bringing a greater choice of popular video to viewers. I can’t wait to watch the latest highlights from my favorite sports teams and music artists directly on my smart TV.”

Vincent Martin, Dailymotion’s VP media development, added: “The big screen is a fast growing new territory for online video, and Dailymotion is proud to provide a new tool to its content partners to benefit from that growth.

“The Opera TV Snap solution is a good example of Dailymotion’s strategy to simplify distribution and exploit content across all screens and platforms. And, for our users, it will be even easier to find their favorite content directly on their smart TVs.”

(Source: Broadband TV News )