Premiere lost rights on Bundesliga as from season 2006-2007. That is a really bad impact for Premiere, because in Germany was this a main reason to have DTH Pay TV. (for non europeans, on Astra 19,2° you get all german channels clear)
New owner of the rights to send Bundesliga is Arena, a cooperation of cable networks. They will cooperate also with Kabel Deutschland and they will also send via satellit.
Sportschau on ARD keeps also his licence to send soccer on free TV. Premiere stock lost up to 40%...
And, if the hack of Nagra-Alladin will be on internet, it's possible that this will be the end of Premiere...