NAB 2012: Dolby, Philips unveil glasses-free 3D HD format

Quality of image and the need to wear glasses have, along with cost, been the biggest gating factors leading to poor 3D take-up to date, but Dolby Laboratories and Royal Philips Electronics believe they have a solution.

The two technology leaders have launched Dolby 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices, including glasses-free displays. The joint project has been undertaken to develop a complete system designed to work throughout the chain to deliver clear glasses-free 3D content that operates over existing distribution systems, improving 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs, and televisions.

The focus of the project will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as the viewing of 2D content on a high-quality screen is today.

The partners claim that the project is uniquely positioned to enable the industry’s adoption of 3D by working on standardization and licensing of the technology. “Together, we identified a business need where we could bring a unique offering to the market that improves the end-user experience,” said Ruud Peters, chief intellectual property officer at Philips, explaining the nature of the partnership. “By unveiling Dolby 3D, we introduce a 3D HD format capable of powering glasses-free 3D displays of any size, enabling broadcasters, operators, content aggregators, and device manufacturers to deliver HD-quality 3D on any device.”

Added Ramzi Haidamus, executive vice president, sales and marketing, Dolby Laboratories: “We believe that Dolby 3D can help drive the adoption of 3D — creating a comfortable, customisable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance.“

(Source: RAPID TV News )