Which satellite you mean ? 95ku
BT2.5 BN from 1st of 1 Sky: Grammy
By WATCHIRANONT THONGTEP
GMM Grammy expects 1.5 million of its 1 Sky set-top boxes to be sold in the first year and that at least Bt2.5 billion will be generated following the launch of its broadcasting-platform service this November.
The service will be operated by 1 Sky Multimedia, a new GMM Grammy subsidiary set up with registered capital of Bt100 million.
The 1 Sky set-top box will be offered in three models. The Standard model will be available in November, with the platform allowing customers to access pay-per-view (PPV) services as well as free-to-air channels from Bt1,500 monthly per box.
The other two, to be launched later, are the Easy model at Bt500 monthly for free-to-air channels and Genius HD at Bt2,500 for high-definition channels.
Customers can plug all three models into C and KU Band satellite dishes.
Vilasinee Chivanond, managing director of 1 Sky Multimedia, yesterday said the number of subscribers is projected to hit 334,000 by the end of next year, followed by 459,000 in 2013 and 584,000 in 2014.
Premon Pinskul, chief financial officer of GMM Grammy, said revenue would come from sales of set-top boxes, subscriptions, sponsors and advertising, and PPV services.
The company expects to generate Bt2.5 billion in the first year, 45 per cent of which will be from sales of set-top boxes, 32 per cent from subscriptions and 23 per cent from PPV, sponsorship and ads.
"These revenue proportions will change in the next three years. Subscriptions will [eventually] take the lion's share of 60 per cent, while sales from set-top boxes will drop to 27 per cent," he added.
To achieve this ambitious goal, the company has invested about Bt2.1 billion on content development. This comprises Bt650 million for imported entertainment and family content, and Bt1.5 billion for the licensing of overseas sports events.
Additionally, the company will allocate Bt100 million for marketing promotion to build brand awareness of 1 Sky until the end of next year. The promotion will be conducted on various platforms, from mass media to dealers and business partners.
Premon said the company next year would add five channels at a cost of at least Bt500 million.
Paiboon Damrongchaitham, chairman of GMM Grammy, said: "Now we have shifted our focus on expansion into a leading broadcasting-platform provider, after GMM Grammy has emphasised for the last 28 years media and entertainment content production and provision."
He said the revenue contribution from new business was expected to hit 28 per cent and generate a margin of about 35 per cent by 2014, with average annual growth of 12 per cent from this year's estimate of just 2 per cent.
Which satellite you mean ? 95ku
Grammy are saying more than one satellite. It would be nice to have an alternative to Truevisions, but it is unclear exactly what this involves. The 'package' seems to consist of a mixture of the few existing Grammy channels, three new I Sky channels, pay-per-view events and a lot of existing FTA channels. The quoted figures are for the set top box, and the Bangkok Post is quoting this as the one-off price rather than the monthly fee. On top of that there is some expected subscription income. The cheap box is FTA, the next has a card slot and the most expensive is HD - so there doesn't seem to be a big subscription component in these prices. Below is an extract from the Bangkok Post:
Mr Paiboon [from the Grammy Entertainment Group] said the 1-Sky broadcasting platform would complete Grammy's existing satellite line-up, which now has six channels. By 2014 the satellite TV business will contribute 28% of total revenue.
"The satellite TV business will drive Grammy to grow at least 12% per year, and this year we hope to generate total revenue of 8 billion baht," Mr Paiboon said.
The satellite TV business has expanded rapidly to provide access to 20 million Thai families. Some 5.68 million households still use old-fashioned antenna, and the balance have switched to either cable or satellite TV.
The 1-Sky platform has three channels: One Sky 1 for previews, One Sky 2 for blockbuster films and One Sky 3 for series, documentaries and entertainment programmes.
More than 100 free TV channels will be available. Pay-per-view prices will range from 200 to 500 baht.
Set-top boxes will be plug-and-play, connectable to C- and Ku-band dishes and sold through electronics dealers and the modern trades. No technicians are needed, and call-centre staff can assist customers in installation
Will await more news with interest. This will need to differentiate itself from the cutprice Freeview DTV and IPM to make any real inroads into the Thai market.
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