Eurovision TV Lab - viewers choose the programmes
August 29th, 2011

The European Broadcasting Union (EBU) on Saturday launched the pilot version of Eurovision TV Lab, originally created in 2009 by Dutch Public Broadcasting (NPO). From Saturday 27 August 2011 to 3 September 2011, viewers in Germany, the Netherlands, Belgium and Slovenia will be able to use social networks to choose which TV formats they would like to see on their screens.

Based on an original Dutch concept which met with huge success among younger audiences, the Eurovision TV Lab was developed by the EBU and NPO. Offered by the EBU to its 85 national member broadcasters, this pilot project will be trialled by ZDF (Germany), RTVSLO (Slovenia) and VRT (Belgium). Many other public broadcasters are closely observing how it works before signing up for next year’s Eurovision TV Lab.

Whether current events, drama, music or chat, the audience will for the first time have the opportunity to act as TV critics or commissioning editors, giving feedback through social networks and voting for their favourite programmes, which will as a result appear on their screens. All shows will be broadcast on TV for the first time.

During the Eurovision TV Lab week broadcasters will not only show their own national pilots but will have the opportunity to broadcast the pilots of other participating countries for their domestic audiences.

Roek Lips, NPO’s channel manager and creator of the TV Lab in the Netherlands, hailed the project as the “...ure way of interacting with the audience, providing them with the programmes they want”.

Bettina Brinkmann, Head of Entertainment, Fiction & Arts stated, “This is an innovative and exciting way to offer younger audiences a choice of new public service television formats.”

NPO developed a measuring tool for the project to assess the impact of a programme. Monitoring interactivity and reactions on social networks enables the po....rity of programmes to be gauged. A full report will be available with the results of the audience reactions on 12 September.

In the Netherlands, Nederland 3 will broadcast 24 formats from 29 August 2011 to 3 September 2011. From Monday to Friday a different host will present the programmes every evening live from a green room with producers, writers, journalists and po....r personalities. Pilot programmes from NPO include a cross-platform drama from Israel’s Armoza Formats, Restarts. NPO TV Lab Blog (in Dutch):

(Source: EBU)