The number of digital TV homes will double between 2010 and 2016 to 1,189 million, according to a report covering 73 countries published by Digital TV Research. The ‘Digital TV World Household Forecasts’ report estimated that digital penetration will climb from 42.5% at end-2010 to 80.0% by 2016. By 2016, 33 countries will be completely digital compared with only one (Finland) at end-2010.

Report author Simon Murray said: “Of the 613 million digital TV homes to be added between 2010 and 2016, 256 million will come from digital cable. Primary FTA DTT [homes taking DTT but not subscribing to cable, DTH or IPTV] will bring in a further 154 million, with pay DTT adding 5 million. Pay IPTV will increase by 121 million, with pay DTH up 56 million and FTA DTH 22 million.”

Murray added: “There were still 780 million analog TV households (both terrestrial and cable, with a few analog DTH ones) by end-2010. However, this total will fall to 297 million by end-2016. Analog penetration will drop from 57.5% at end-2010 to 20.0% by end-2016.”