Dutch TV Lab experiment goes Europe-wide
December 17th, 2010

TV Lab, the experimental hub for innovative and programme formats created by public broadcaster NPO/Nederland 3 is being expanded by the European Broadcasting Union (EBU) to EBU Members from all over Europe. TV Lab presents new television formats in their pilot stage, with TV audience and online viewers voting for their favourite show. The pilot is broadcast and streamed live and then viewers can interact and vote using the internet and social media such as Facebook and Twitter.

Bettina Brinkmann, Head of Arts, Entertainment and Fiction at the EBU says “We are excited that viewers will have the chance to vote for their favourite pilot programme using the internet and social media, and to predict ...ure hit programmes. This will not only bring European public Service broadcasters closer to their audiences, especially younger audiences, but will also provide the programming that they really want to see.”

TV Lab has already experienced two very successful editions in the Netherlands. The EBU Members joining this European experiment will bring in one or two pilots free of rights restrictions to the pool of pilots. Whether it is current events, drama, music or chat: all of these shows are being broadcast on TV for the very first time to see whether the new programmes are a hit or not. The EBU will oversee all contributions and take care of the distribution.

The project aims to create a “Eurovision TV Lab Night” in Europe in September 2011. EBU Members can choose the pilots from other countries and introduce them to their domestic audience. All EBU Members will use the same technology to involve the viewers. Social media tools and applications will measure how the pilots work with the audience.

(Source: EBU)