Viva, Bahrain’s newest mobile operator owned by Saudi Telecom Company (STC), has launched a new mobile TV service dubbed “Viva TV” allowing its postpaid and prepaid customers to watch more than 20 channels such as sports, movies, fashion, live news and entertainment for as low as 1 Bahraini Dinar ($2.67) per week with no additional fees and for an unlimited viewing time. Customers can subscribe to the service by sending an SMS with the word “ON” to the number 184. Once activated, a confirmation message will be sent to the user to confirm their Viva TV subscription. Viva TV can be viewed on all 3G handsets. CEO of Viva Bahrain, Ibrahim Bin Abdulrahman Al Omar, said: “We take forward our confidence in introducing the latest innovations in the region that keep everybody connected and informed. Using this service allows full freedom of choices with many TV programs in high quality sound and picture. In other words, it is ‘LIVE entertainment on the go’”.