SES Astra launching Europe’s first 3D demo channel
April 23rd, 2010

Satellite provider SES Astra has announced that it will launch Europe’s first 3D demo channel. Following initial testing, the channel will go live on 4 May 2010 in time for the opening of ANGA Cable, the international trade fair for cable, broadband and satellite taking place from 4-6 May in Cologne, Germany.

Astra’s new 3D demo channel will be available free-to-air via Astra’s orbital position 23.5 degrees East, and will initially target retailers and installers featuring high quality 3D content including sports, music and entertainment.

Ferdinand Kayser, President and CEO of SES Astra said: “With the first 3D television sets now available in the market, the launch of Europe’s first 3D demo channel comes right in time to support this exciting technology.”

Many broadcasters which are customers of SES Astra have already engaged the new technology and either started first test transmissions or launched regular 3D broadcasting. While British pay-TV operator BSkyB has been broadcasting soccer matches in 3D to pubs and clubs across the UK and Ireland since early April, French pay-TV operator Canal+ announced the launch of its first 3D channel in December 2010.

Transmission details for the new ASTRA 3D demo channel will be communicated at a later date.

(Source: SES Astra)