What follows Avatar in cinema projection?
Thursday, 18 February 2010

One of the major successes of Avatar is the number of people who have seen the 3D movie on giant IMAX screens. A new cinema development gives a hint of how audiences might be viewing movies in the ...ure.

Avatar audiences paid in general a premium on a premium to see the film. The first premium was to view the epic in 3D, and the second premium was to watch it in an IMAX. And lmax-viewers left the theatres happy.

The Fraunhofer Heinrich Hertz Institute (HHi) in Berlin, Germany is very much at the cutting edge in terms of R&D in most things electronic. It has a new take on cinema projection, bringing the immersive cinema experience to another level. Working with Norway’s ‘projectiondesign’ they are showcasing on Friday (Feb 19) how tomorrow’s cinemas could look.

Norway’s projectiondesign is supplying seven F32 DLP projectors for an immersive and panoramic 180-degrees high resolution display measuring 3.35 metres high by 12 metres wide. The display is the centrepiece of the new HHi TiME Lab where the seven F32 projectors are used for the display of projected HD images using an optical mirror system as vertical slices onto a curved 180-degree screen.

Dedicated warping and blending hardware allows seamless transitions between these HD slices to enable the video to appear as a single panorama of brilliant image quality. In other words, audiences do not see the joins! The system is backed up by an impressive and highly immersive real-time Wave Field Synthesis (WFS) surround sound system.

Christian Wessig from the Image Processing Department at the Fraunhofer HHi, said: “The aim of this installation is to allow digital film experts and directors to dive into and discover the fascination of digital cinema projection and video systems. At the event visitors will be treated to a true multi-media environment that offers full acoustic and visual experience of live event broadcasting and a range of novel film formats. Our projection system is designed for the ...ure and the fantastic image quality of the projectiondeisgn projectors has made the display the centrepiece of the HHI TiME Lab.”

The exclusive launch is in cooperation with Berlinale Talent Campus, Hochschule für Film und Fernsehen "Konrad Wolf" (HFF), McKinsey & Company and the Berliner Philharmonic and the Berlin School of Creative Leadership.

More information about the symposium and opening can be found at http://www.hhi.fraunhofer.de/index.php?id=1962.

Official Opening of the HHI TiME Lab – February 19, 2010

(Source: Rapid TV News)