SciFi France changes into SyFy
Tuesday, 05 January 2010
NBC-Universal’s French science-fiction theme channel SciFi France has adopted new name SyFy Universal, six months after the change occurred in the US.
Served by the new slogan "Au-delŕ de l'imagination" (“Beyond the imagination”), the channel has also repositioned and extended its offer to fantastic, paranormal and horror productions.
In France, the communication campaign has been undertaken by ad agency BETC Euro RSCG.
(Source: Rapid TV News)
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