Classica HD, Deluxe HD on Astra

German music channels Classica and Deluxe Music will distribute their HDTV channels from November 1 via satellite on Astra. The encrypted transmissions on orbital position 23.5 East target platform operators who want to include the channels in their offers.

Unitel Classica HD and Deluxe Lounge HD are the first two channels to use the new HDTV feeding service provided by Astras technical subsidiary APS Astra Platform Services for cable, IPTV and other digital platform operators. The deployment of the channels to viewers, marketing and customer care lies in the hands of individual platform operators.

Unitil now, Deluxe Lounge HD was only available on Kabel BWs cable network in federal state Baden-Wurttemberg, while Unitel Classica HD was not present in Europe.

We are pleased to have found with Unitel Classica HD and Deluxe Lounge HD two channels as co-operation partners for the launch and are convinced that many further content providers will follow their example, said Wolfgang Elser, managing director of Astra Deutschland, in Munich. For rights holders the HD distribution service on 23.5 degrees East offers an attractive possibility to deploy their exclusive content in Germany and beyond and to create new revenue sources.

(Source: Rapid TV News)