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  1. #1
    Băiat de gaşcă Expert
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    Default Sky Italia integrează digitalul terestru, Televiziunea Publică n corzi

    Ieri, Sky Italia a anunţat ieri că cel puţin un milion dintre clienţii săi pot avea acces la programele transmise n digital terestru prin intermediul unui stick USB, care poate fi ataşat receptorului.
    Anunţul a căzut cum nu se putea mai prost pentru Consiliul de Administraţie al RAI, care a votat recent ncetarea furnizării către Sky a unei serii de programe. Mai exact, acele programe pe care acum RAI le transmite n digital terestru: Rai 4, Rai Sport, Rai Gulp, Rai Edu sau Rai Storia.
    RAI a pierdut un contract de 350 de milioane de euro
    Diferenţa este că nainte Sky plătea aproximativ 350 de milioane pe durata şapte ani pentru avea avea respectivele programe, iar acum le va prelua gratis din eter.
    Noul dispozitiv care va face posibilă recepţionarea din eter a programelor RAI va costa 19 euro şi este practic, un stick USB, care va fi ataşat receptorului Sky HD.
    Televizoare HD n rate de la Sky
    Potrivit biroului de presă al companiei, receptoarele Sky HD sunt deja prezente ntr-un milion de case, din cele cinci milioane n care sunt recepţionate programele Sky.
    Pentru a-i determina pe clienţii care nu receptoare HD să-şi schimbe aparatele, Sky a lansat o altă ofertă care dă posibilitatea achiziţionării unui televizor HD n rate. Este necesar un avans de 50 de euro, iar restul de plată poate fi eşalonat pe facturi.
    RAI, la un pas de iad
    Televiziunea Publică italiană trece printr-un moment cum nu se poate mai prost, cu scăderi continue de credibilitate, audienţă şi ncasări.
    Premierul Berlusconi a invitat italienii să nu mai plătească abonamentul RAI, iar ziarul editat de una dintre societăţile lui, Il Giornale a publicat chiar un ghid cu trucurile legale pentru evita plata celor 100 de euro anual.
    Pe de altă parte, conducerea RAI este pusă acum la zid pentru decizia de a renunţa la furnizarea programelor pentru Sky. Senatorul Francesco Pancho Pardi, membru al comisiei parlamentare de Supraveghere a RAI, i-a numit n mod ironic geniali pe managerii RAI şi i-a invitat să-şi explice comportamentul.



    Sursa: adevarul.it

    ss/indescifrabil

  2. #2
    Silver Member Expert
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    Default

    Și chestia asta reprezintă un nou pretext pentru a mai turna puțin gaz pe foc n războiul dintre Mediaset și Sky:

    Mediaset takes Sky USB key to Antitrust Authority

    Mediaset has filed a suit with the Italian Antitrust Authority claiming that Sky Italias USB key is in breach of national and international competition regulations.

    The Berlusconi-controlled company says the device is in violation of commitments made by News Corp in 2003 when it acquired the combined interests of Telepi and Stream. It also says Sky has broken a commitment not to engage in DTT activities until 2011.

    Sky plans to launch its USB stick in December, the device plugging into its HD receivers, and enabling terrestrial reception of Mediaset and RAI channels that have been lost since the launch of the TivSat platform in August when they were removed from the Sky package.

    The aim of the Digital Dongle that does not provide access either to interactive services or paid content is to halt the spread on the market of decoders that make it possible to receive the pay-TV programmes and interactive services of other operators. All of which is clearly against the interests of consumers, in that it limits choice in terms of offer and content, read a Mediaset statement, arguing that the key created a barrier to entry.

    Sky Italia chief executive Tom Mockridge responded by saying that the key would help the process of digitisation in the market by providing a timely response to market needs. This is a development that, evidently, is not easy to accept for a group like Mediaset that for many years has been, and still is today, the main private subject operating in Italian commercial television and dominant in the advertising market.

    It is not the first time that DTT has been used to enhance a satellite platform when popu.lar channels have been absent from a bouquet. In the late 1990s Canal Digital launched a hybrid DTT receiver to pick up the terrestrial signals of MTGs TV3.

    (broadbandtvnews.com)


  3. #3
    Gold Member Expert
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    Default

    Nu e dracul chiar asa de negru.Stick-ul ala usb merge numai pe receptoare HD .Pe un forum italian scriau ca numai 10% au receptoare HD.Deci numai acestia ar putea beneficia de stick.Daca mai punem in calcul si faptul ca in italia toate televizoarele vindute de vre-o 2 ani au DVB-T incorporat la ce o sa foloseasca stick-ul?



 

 

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