BBC Prime becomes Entertainment
September 24, 2009

After 14 years the BBC Prime name will disappear when on November 11 at 6am CET the channel will be rebranded as BBC Entertainment.

The name change will bring the channel into line with the portfolio of channels from BBC Worldwide, which now consists of BBC Entertainment, BBC Lifestyle, BBC Knowledge, CBeebies and BBC HD.

At the moment, BBC Prime reaches some 12 million households in Europe and the Middle East.

The channel will start subtitling its programmes for the Dutch speaking market. Prime is carried on most platforms in the territory, including Ziggo, Delta, Caiway, Tele 2, Telenet, Belgacom TV and KPN, but not on UPC.

In Holland and Belgium, national BBC channels, including BBC One, BBC Two, BBC Three and BBC Four, are available on a number of platforms.

BBC Entertainment was launched in Asia in 2006. It now has localised versions in India, Poland, Africa, Scandinavia and South America.

In a related development, UPC Netherlands is replacing BBC World News in its analogue tier on October 3 with Disney Channel in a number of cities, including Rotterdam.

(Source: Broadband TV News)