The initiatives taken by Dish TV begin to make sense. For the websites, hamstrung by low internet penetration in the country, it gives a huge expansion to their reach. “TV is a mass medium and has higher penetration as compared to the internet. Moreover, Dish TV is the largest DTH provider in India. Through this tie-up, we are definitely looking at increasing our member base by reaching out to every household,” says Shaadi.com Business Head Gourav Rakshit.

CHANNEL COUNT
Dishtv - 240
Sun Direct - 200+
Big TV - 200+
Tata Sky - 185
Airtel digital TV - 170
Videocon d2h (as per current website) - 160

TRANSPONDER CAPACITY OF 36 MHZ
Dishtv - 12
Sun Direct - 6
Big TV - 8
Tata Sky - 11
Airtel digital TV - 7
Videocon d2h - 6
Source: Industry